In today’s world dominated by online marketing, brands are almost on the verge of forgetting about the efficacy of a tried and tested effort, direct mail marketing. Rather than targeting specific demographics with impersonal digital ads, businesses can reach the doorstep of an entire neighborhood with EDDM. This creates a personal effect on them, substantially boosting the marketing.
So if you are wondering whether or not incorporating direct mail from each door into your marketing strategy is going to be a good decision, you are in the right place. Take a look at the following statistics to show you why this is an effective option for you.
- More people read postcards than emails
Even though email marketing is much less time consuming and a simpler marketing effort, it cannot create the necessary appeal for your brand. This is why EDDM is a better option when you want to grab the attention of your target audience. Studies show that,
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The lifespan of an email is 17 days as opposed to a much shorter lifespan of an email which is 17 seconds.
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73% of US consumers enjoy EDDM more because they can read it anywhere they want.
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59% of US consumers say they love receiving direct emails for some new products.
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Up to 90% of direct mails are opened, which is much higher than the rate of emails, which is 20% to 30%.
So as you can see statistically EDDM is a clear winner over emails.
- Large banner ads get a better response
Your potential customer is more likely to look at mail peeking out of the mailbox if it’s shiny, oversized, or both. Direct mail marketing, therefore, can directly engage customers with the combined effect of visual appeal and textual information. You can choose a 17 x 11 inch banner ad that can easily grab the attention of your target customer. This is unlikely to happen with emails, as users barely open all of the 605 emails an American receives every day on average. And statistically, oversized emails get 15% more response from customers.
- A profitable marketing method
For a small business, profitable marketing products can be a huge advantage. It is obvious that brands will not invest too much in marketing, especially when they are unsure of the ROI of a certain marketing effort. That’s why direct mail printing at any door can come in handy. It’s an option that doesn’t drain your bank account, yet handles marketing quite effectively. When traditional marketing and digital marketing are ready to create a huge hole in your portfolio, you can go for EDDM as it is certainly a much more affordable solution with less competition.
- The best choice for brand recognition
Brand recognition takes time. However, in the digital realm, it can be tricky as there are hundreds of branded websites offering similar products and services alongside their social media pages. Given the short attention span, your brand is more likely to get lost in the crowd. If you consider the contrast of 605 emails in the inbox and 16.8 pieces of mail in the mailbox for the average American every day, brand recognition appears to be easier with direct mail postcards from each door.
So, without wasting time, hire a printing company that offers efficient and affordable EDDM services for your brand with fast response and guaranteed satisfaction. Make sure the company you are hiring is BBB accredited and has good reviews online as well.