Digital Marketing

The origin and history of explanatory videos

A concept-based marketing tool that is an explainer video is well known to everyone. Any brand without having at least one explainer video is like having delicious biryani without the raita, it just doesn't leave the mark. Only 12 percent of online businesses reportedly don't own an explainer video. They are clearly quite popular and many of these videos have

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Digital Marketing

What happen with the kids?

"It is better to be from a broken home than to live in one."I wish I knew the name of the pastor I heard on the radio who offered that amazing statement. I admit my surprise to learn that it was a pastor who said it. I remember smiling at myself and exclaiming out loud, "Thank you." Because what he

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Digital Marketing

How to Measure Website Effectiveness Using New Success Metrics

Traditionally, Google PageRank and pure traffic have been the measure of a website's success. However, these older metrics are becoming less meaningful in today's web environment.Entrepreneurs are now demanding more than just traffic and rankings, marketers have become more web-savvy and are using analytics tools provided free of charge by Google to understand their websites and their strengths and weaknesses.

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Digital Marketing

Is Print Marketing Obsolete?

Recently, there has been a lot of debate among marketers about the feasibility of printing in an age when it is just as easy to reach customers electronically. My clients have also approached me with this question and my response is consistent: Just because a method is easier does not mean that it should be the only method you use.

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Digital Marketing

3 easy ways to get high-quality real estate blog content

Having a real estate blog is an effective marketing strategy that helps increase community visibility and connects you directly with your current and potential clients.It also gives you an efficient lead generation system and allows you to gain authority on the topics you are blogging about.Made-for-you blogs are a great way to keep your blog up-to-date with fresh content so

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Digital Marketing

Understand the poetic elements

At some point in our lives, we all have to engage in reading, understanding, analyzing, and even writing poems. Either it is our passion or our Language and / or Literature teacher forced us to do it because our curriculum requires it. For some, reading, understanding and writing poetry poses great challenges while for others it gives them pleasure, as

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