Digital Marketing

Underused SEO Link Building Tactics Small Businesses Should Implement

When it comes to SEO or search engine optimization, link building is one of the most critical aspects. If done correctly, it helps businesses improve their website traffic. Effective link building strategies can significantly increase your website's search engine rankings and make your business easily discoverable online, leading to increased visitors, impressions, and of course, revenue. However, if done incorrectly,

Read More
Digital Marketing

How SMS marketing could benefit your business

The use of SMS marketing in B2C is becoming a popular way of advertising to consumers through their mobile phones. Businesses typically approach mobile phone providers to deliver content via SMS (Short Message Service) messages to mobile phones. All mobiles can receive SMS text messages, which makes SMS marketing extremely invasive but also effective. The key from a B2B perspective

Read More
Digital Marketing

5 mobile app development trends for 2016

1. Hybrid apps are all the rageHybrid apps using technologies like Ionic and HTML5 are gaining ground for the amount of time and cost savings they represent. With Swift 3 and rumors that Android will soon adopt it, opting for JavaScript over Linux, we're looking for a more integrated platform foundation. Word has spread that Swift 3 will also be

Read More
Digital Marketing

The advantages and limitations of using aerial billboards

Like any advertising medium, aerial billboards have their own unique set of advantages and disadvantages. However, in comparative terms, they are more profitable when compared to TV, radio, print and internet marketing exposures. According to studies, at least 88% of the audience will notice and remember aerial billboards flying past. 79% of the crowd are more likely to remember what

Read More