If you’re not sending email newsletters to customers and prospects, you’re losing money. 98% of people check their email through their mobile phones in today’s society. That’s 98%! People are on the go and checking their email through push notifications. If you’re not sending special offers and updates about your products or services, your customers won’t have your business in mind most of the time. And, other companies can capture your business. So you just read, email marketing and newsletters are important because now they reach your customers immediately.
To be successful with an email marketing campaign, you need to have a clear and concise subject line. A long subject line, or one that isn’t clear about what you’re offering, is likely to be dismissed as SPAM by the recipient.
Be sure to format your email correctly. People use different types of phones, which means they use different types of browsers and operating systems. If your message appears cluttered or malformed, the customer will not communicate and will simply delete your efforts and offer. If you’re not familiar with the different types of mobile marketing/email newsletter formats, find a company that is.
You should also use strong content. Don’t be aggressive, but be frank. Indicate your offer, indicate the benefits, indicate the schedule that the client has to take advantage of the offer. Being too wordy or not getting to the point will not generate sales or customer interest. Don’t venture in the opposite direction, either. Verse that is too much like a used car sales ad will also turn people away.
You should also monitor the statistics of your email marketing efforts. If more people open emails on Tuesday nights compared to Saturday mornings, adjust your delivery dates for sales and/or important notices.
Email marketing is getting stronger than ever these days. People are using social media to generate more newsletter subscribers, which contain special promotional offers and better ROI results. Incorporating video, audio, and even consumer contests into an instant email offer or email newsletter will help your business grow and products/services sell faster.
Don’t forget that content will always be king. Using too many unprofessional photos or video links can backfire when sending any kind of email marketing collateral. Make sure all of your content and media collateral is balanced, looks professional, and is accompanied by a strong call to action.
